Walmart has rolled out a new feature called Walmart Voice Order into its stores. The new feature will allow customers to use their voices to shop for groceries. Consumers will be able to use voice commands to talk to Google Assistant and say “Google, talk to Walmart” to place products directly into their Walmart online grocery carts. This technology will also “remember” a shopper’s past purchases to make the experience more personalized.
Walmart’s Senior Vice President of Digital Operations, Tom Ward, stated, “We know when using voice technology, customers like to add items to their cart one at a time over a few days – not complete their shopping for the week all at once. So, this capability aligns with the way customers shop.” Ward also gave hints towards more voice assistant options being available in the future. The PYMNTS Digital Consumer Report found that one billion devices are now supported by Google Assistant. A lot of different grocery stores are turning to this feature to extend their brands’ reach.
Kroger is included among the recent grocers that have started to allow customers to order through a voice assistant. In addition to Kroger, there is now Whole Foods who is now backed by Amazon and the Alexa technology. Consumers can connect to different options including “smart ovens” to place orders.
According to PYMNTS.com, “For the last three years, the rivalry to be the dominant force in the grocery space has become fierce.” Food accounts for 12.6% of spending annually in the United States. Grocers are trying to reach customers in different ways. They are now offering convenient perks like curbside pick-up and more robust loyalty programs. It is a race to the finish for grocers capturing the attention of their local customers. The more a grocery store can offer its customers, the more chances they have of retaining business and possibly expanding to more locations. We will have to keep an eye on how grocery shopping will continue to change over the next few years.
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