Now that Amazon has introduced a service that delivers groceries to your doorstep, grocery stores have to evolve fast in order to compete. Kroger is leading the pack by introducing a digital signage system that simplifies the in-store shopping experience. These signs auto-update to reflect the newest price, which is more efficient then staff manually changing pricing information. A mobile application also enables your phone to be pinged when you walk past an item on your virtual shopping list.
What do you think of this new technology? Will you be visiting a participating Kroger in the future to test out these digital shelves?

 

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